Many search engines like Google and Bing have been increasing the SEO ranking of many responsive websites nowadays. It isn’t just a trend for the search engine aspect of digital marketing though, as more and more customers find themselves drawn to sites with that web design more too.
Businesses should allow their website to have responsive design elements in order to appeal to their site visitors more. A professional web developer can help enhance the design of your site for you to achieve that goal.
Here are some of the actions that they may undertake to reimagine and alter your website into something more responsive.
Know Your Audience
This may be a pre-web development action but do your research. Note that what’s considered responsive design for one business website doesn’t necessarily mean that you should copy it as a whole. There may be certain key elements that you can draw inspiration from, but each site’s pool of visitors will have its own stimuli that are different from others.
Learn about the audience currently going onto your site, and go off from there when developing. What device are they using? What are their needs in a site’s web design? What are their preferences based on their demographics?
Have a Design Plan
Before jumping into the development of the website, it’s important to come up with a plan rather than going into it blind. Your web developer may have several ideas under their sleeves from the information they’ve gathered from your audience. For example, if most users are older and on their smartphones or tablets, they may increase the text font and size to be mobile-friendly.
There are also other elements, such as the color scheme of the entire website and the formatting of the content that will be presented on it. Businesses can share their input about their own personal preference of what hues they want and how the site should look.
Work on Navigation
The secret to responsive websites is clear-cut and easy navigation. Don’t make things hard for your site visitors and future customers. Instead, provide a bit of help by giving a menu button that they can use to go around different web pages. Having a search bar can also be quite helpful for them to search their own keywords.
As they go to type up information, there may be some minor inconvenience with having to switch from the alphabetic keyboard to the numeric keyboard while on mobile. Responsive websites should be all about ironing out those details to simplify things for your users. Trigger and prompt specific keyboards depending on the data that they have to enter.
Optimize Your Media
Run a Site Review
After completing the web development process, it’s recommended to run a site review to assess how the website is holding up and whether it’s able to appeal to the algorithm. It’s important to check up on the site right after making it more responsive. Run reviews periodically too to ensure that the website stays high-quality and competitive.
Having a web developer that takes these steps can greatly improve how responsive your site’s design is. The whole process may ultimately take a bit of time, effort, and resources, but the results are well worth it.
Interested in getting a responsive web design? Seisan is a technology consultancy agency that helps businesses, bringing ideas to life with customized and state-of-the-art digital solutions like mobile apps, responsive web development, and more. Get in touch with us now!