The world around us is ever-changing, and technology continues to grow exponentially. As technology evolves, the line between the physical and digital world blurs.

As a proactive business owner, you always look ahead of your competition. Augmented reality (AR) could be your next step in rising above the competition and boosting customer engagement.

It may tempt you to dive into AR by yourself, but often trying to implement it on your own will cost you more than paying a consultant to get the ball rolling.

What is Augmented Reality?

Augmented reality is a dynamic and interactive experience that superimposes virtual information, or imagery, over the real world. There are two main types of augmented reality, marker-based and markerless AR.

Marker-based AR is any form of augmented reality that utilizes an object, typically a QR code or another image, to trigger the AR experience. Popular use cases for marker-based AR are QR codes that lead to restaurant menus when scanned or even business cards that show an image overtop when looked at through a phone’s camera.

In contrast, markerless AR is any form of augmented reality that is not using a marker to trigger the experience. Within markerless AR, there are four common types: projection-based, location-based, overlay, and contour based.

The use cases for markerless AR are vast, with some popular uses being trying on clothes virtually, seeing how furniture would look in a room, or seeing a digital collectible on a table in front of you.

Services Provided by Augmented Reality Consultants

Augmented reality consultants conduct strategic planning that aligns with any sized business’s AR needs and goals. From identifying suitable AR applications, creating a realistic timeline for implementation, and setting up a budget, AR consultants are a huge help.

They also assist with the creation of unique AR experiences tailored to your business, be it interactive product demonstrations, immersive training modules, or captivating marketing campaigns. AR consultants take care of everything from the design and development of software to the testing of the AR experience.

Integration of AR with pre-existing systems is another area of expertise for AR consultants. Proper integration may involve blending AR with CRM platforms, inventory management systems, or e-commerce platforms, streamlining your operations and bolstering customer service.

Additionally, AR consultants assist with deploying AR solutions, training your employees, troubleshooting issues, and offering ongoing support for a smooth transition into the AR world.

Benefits of Hiring an Augmented Reality Consultant

The world of AR is vast and ever-expanding. Going in blind could lead to a massive headache at the least and a lot of wasted money at the worst.

There are ways to implement AR into any business, but you may need help.

Feel free to look for help in implementing AR; that is what augmented reality consultants are here to do. Augmented reality consultants also ensure that your investment is focused and effective by identifying unique AR use cases for your operations.

Ultimately, an AR consultant gives you peace of mind by handling your AR project, saving you from potential stress.

Verdict

The cost of AR technology is ever-decreasing, making it more accessible for businesses looking to leverage the capabilities of augmented reality. However, you should not succumb to the temptation to take on the challenge of implementing AR on your own.

Even though vast resources are available online, an augmented reality consultant will save you time and money in the long run by ensuring optimal integration of AR into your business structure.

Ultimately, the cost of augmented reality consultants is well worth the investment to ensure that you are on the cutting edge of technology and ahead of competitors. By leveraging our AR expertise here at Seisan, you can be confident that your AR project will be successful and that you are using the technology to its fullest potential.

Look no further for your augmented reality consultant needs.