Nowadays, it’s all about accessibility. Every customer adheres to do online research and see all the services available to them. Your business could easily be at the forefront of a simple Google search with a responsive web design.
In 2018, Google acknowledged that responsive websites ranked higher in search engines. This confirmed that a responsive web design and mobile-friendliness increased a business’s online visibility.
Because the majority of the users are on their mobile devices, Google prefers websites with mobile versions. That said, here’s how it can help further your venture:
Responsive Web Design Equates to Improved Search Engine Rating
There’s no doubt that better ranking translates to more traffic. No website can flourish without a good search engine ranking. Based on gathered information on Google search, 29% of users click on the first result, meanwhile, 16% click the second result, and only 11% click the third result.
Notably, few people read past the first page. This means that if you don't rank on top, you’ll have a tough time getting a considerable amount of organic visitors. To combat this issue, incorporate a responsive web design to improve your website’s ranking. The more search engine crawlers notice you, the more organic traffic you may expect.
Responsive Web Design Allows Wider Audience Reach
More often than not, it all boils down to mobile-friendliness. As a result of the increasing global smartphone use, customers are no longer obliged to go to physical stores to buy. Instead, they shop online using their cell phones.
Smartphones are owned by the vast majority of individuals in “developed” countries. The United Kingdom has the highest ownership rate, at 82.9%, followed by Germany, the United States, France, Spain, and South Korea, which all surpass the 70% mark.
Beyond smartphone ownership, customers who shop in-store surprisingly use their phones as they look for reliable testimonials online. Before making any purchases, 69% of potential customers may seek the opportunity to read reviews and more information on a particular service or product. Having a responsive web design also takes away the burden of face-to-face interaction—which often irritates consumers!
Responsive Web Design Reduce Bounce Rates and Increasing Visitor Interaction
Customers in today's modern world are impatient. They want to retrieve information in the fastest time frame possible. This is why you should optimize your website with a mobile-friendly design. If your desktop-designed website loads too slowly, your potential customers may look to purchase products elsewhere.
Note that within a decade, the behaviors of today's youth will control the economy. So you must ensure that your brand appeals to their current tastes and that your business is ahead on top of the cutting edge of technology.
Responsive Website Design Saves Your Business Time and Money
With a responsive web design, you’re able to work with tech consulting firms that are skilled at optimizing your website. Excellent optimization may help you remove the financial burden of paying for a desktop website and a mobile website. With such an efficient step, you align your processes seamlessly without doubling or tripling costs.
Whatever sector you work in, your company's success is paramount, and to achieve your goals in this modern age of the digital world, your business must run on a website with responsive web design. This way, you get to reach a broader audience and stay on top of search engines. Thanks to aligned processes, you can run tests regularly, assess your consumer behavior, gauge your market, gather data efficiently, and more!
Are you looking for digital consulting services? Here at Seisan, we provide our customers with outstanding consultancy on website optimization and modern digital solutions. With us, you will reach your maximum potential, all packaged at friendly prices. Contact us today to get started!