The likelihood of customers recommending your product improves by 16.6% when they have a positive user experience. UX is a scientific art form that makes commercial sense and delivers maximum ROI for businesses.
A seamless UX focuses on giving users meaningful and relevant experiences to improve interactions and retention. It can be developed by persistent design enhancement in terms of usability and consumer perceived quality.
That said, there are numerous recipes for making UX Design a success. Mentioned below are our top UX Design principles for creating extraordinary experiences.
UX Design Principles You Need to Know
While optimizing the user experience is a broad and complex subject, it pays to start with these core principles and work your way up.
1. Design With a Users-First Approach
"User First" is a sacred UX adage on which you should base your design upon. UI/UX design is highly customer-centric, so it's imperative to assess and reassess if your design meets the demands of your customers and helps users achieve their objectives.
When designing your website or app, put yourself in your customer's shoes and implement changes from their point of view.
2. Study and Incorporate User Metrics
The most common way to fulfill user needs is to study what they need first, and you can achieve this by studying user metrics.
The better your hold on the intricate figures and numbers, the more your design will make sense for target customers. Factors like content, placement, colors, etc., all significantly influence the psychology of your average user.
It's crucial to study qualitative and quantitative data together. By doing so, you can increase conversions, establish cause-effect phenomena, and learn how to convert a mildly interested visitor into a vested customer.
3. Establish Your Site Hierarchy
The architecture of your website has to make sense. Clutter and disarray can confuse and disrupt the user experience. In today's advanced world, users expect certain things to be placed in a specific order.
A website's logo, for example, is usually always at the upper left or center of the header and connects back to the main page. Your navigation bar's layout should be simple. The home button is placed on the far left, while the contact button is placed on the far right.
Your website grows in size over time. You'll be adding more content, videos, and categories. Consider the primary categories you want to provide, as well as the subcategories that will fall under each.
4. Follow the 80/20 Rule
The Pareto Principle, often known as the 80/20 rule, is an exciting idea saying that 20% of your work generates 80% of the outcomes. This implies that everything can be done more effectively and that we should spend the majority of our time on the key areas that provide the most significant benefit.
Microsoft, for example, discovered that by addressing the top 20% of computer problems, 80 percent of the issues would be resolved. This is, of course, an approximate approximation of a percentage, and it can occasionally be closer to 90/10.
5. Keep It Seamless and Consistent
Users want items to be comparable to other products they use daily. This shortens their learning curve and increases their time spent on your website or app. It may seem ironic, but the more familiar your design looks to others, the faster customers can adopt and use it, which improves their experience.
This uniformity also makes the process easier for the designers since they don't have to reinvent the wheel with each new project. A good example is the floating action button, which has become popular in app design, as seen in the Twitter and Google Docs apps.
After going over the UX design principles listed above, you'll see that most of them stem from the first UX design concept mentioned: concentrating on the user. What is apparent to you may not be evident to your users, and many web designers may discover that their users engage with their designs in unexpected and unforeseen ways.
Transform the user experience and boost conversions by partnering with a cutting-edge UI and UX design company in Lancaster, PA. We handle the design and customer experience side by focusing on design that makes sense for the end-users. Get in touch with us today so we can discuss your project!