Thanks to the increased usage of smartphones and other mobile devices to carry out online transactions, companies have to prepare themselves to cater to this activity to maximize their online sales and more. One of the essential factors to consider to facilitate such online transactions from mobile devices is to implement what is known as responsive web design.
There are many benefits to be had with responsive web design, one of them being that the website can change its design and style to fit any screen. That being said, here are the reasons to implement a responsive web design for your online business:
1. Easy to Access and Get Around
It is safe to assume that people today are always on the go. Whether they're going out to work or going out to do groceries, they're on the move. What do they bring around with them regardless? Their mobile devices. Whether it be a laptop or a mobile phone, these people love to access the internet on their tiny devices, and with a responsive web design set up, you can rest easy knowing that your website will be easy to access at all times.
No more do users have to worry about zooming in to see text, nor do they have to scroll around to look for buttons. With a responsive web design, everything is made accessible on a mobile device. This motivates them to use the website more often, improving your traffic and the like.
2. Impacts the Customers Greatly
Many companies believe that having a responsive web design is simply a waste of time, money, and effort. However, that is just because they ignored statistics! According to a study done by Pew Internet, around twenty percent of internet traffic that an e-commerce website experiences comes from mobile devices like phones and tablets. Also, almost thirty percent of all Americans prefer accessing the internet using their phones over their desktop computers. Finally, nearly 70 percent of all users prefer buying from a mobile-friendly website.
What does this mean to you? It simply means that if you want to maximize your online presence and sales, you need a responsive web design.
3. Eliminates the Need Of Having Multiple Websites
One may believe that it isn't necessary to have a mobile responsive website, arguing that having multiple websites for different devices works. While this is possible, this isn't logical. After all, creating and maintaining numerous websites is truly a hassle, not to mention SEO efforts will be separated from one website to another.
Responsive web design solves all of these problems by allowing a single website to run well on all devices. For you, this means that your focus can be set on that single website. This is a considerable time and money saver, allowing you to tackle other vital business functions rather than wasting their time, energy, and money maintaining multiple websites at once.
If you are running an e-commerce business or even an offline company, you can never go wrong with a responsive web design for your website. This world is becoming more and more digitally oriented, and your website acts as an online storefront. By making your business website responsive to any device, you ensure that all visitors enjoy the best user experience possible when surfing your website. This not only builds your reputation as a professional company but allows you to enjoy much more traffic that serves as great opportunities to grow your business.
Seisan Consulting is an IT consulting agency in Lancaster helping businesses realize their maximum potential and bring ideas to life through digital solutions that fit any budget. Work with us today and build a responsive website today!