Every business today needs a website to establish an online presence, or else your brand would be left behind a competitive marketplace that has become increasingly digital. But beyond making yourself known to your audience, your visitors’ experience when browsing your website is one of the most critical factors that can make or mar your reputation and entire marketing pipeline.
Beyond a trendy-looking website and compelling content, the user experience (UX) defines how your customers interact with your business. It encompasses everything from ease of navigation, readability, quick responsiveness to all devices, and seamlessness with every movement. So what does UX have to do with Netflix and other streaming video services?
UX Lessons from Netflix: Simple, Sensible, and Seamless
Users from various demographics have different interests, behaviors, and needs, but despite their uniqueness, most would agree that Netflix has become a universally perennial favorite in the streaming world. But beyond taking entertainment to the next level, there are reasons people gravitate towards Netflix that are right under your nose: their straightforward UX design.
Algorithm Creating a Personalized Experience for Every Watcher
Beyond the sleek look of Netflix, it comes out on top as the best UX content for everyone thanks to its patented algorithm, which analyzes the actions of its consumers. They gain valuable insights that allow Netflix to filter their content and make tailored recommendations by collecting user-centric data.
That’s why every user can feel like their Netflix experience is truly their own since its data collection capabilities ensure they deliver customized content according to each user’s unique watching patterns.
It’s not enough to filter and customize content based on the user’s interests. Netflix takes it a step above the rest by combining its patented algorithm with a feedback loop, which allows it to assess how long users stick to a certain program. This allows them to move on and provide new experiences to users without losing their ability to resonate with viewers.
The Bottom Line: Key Pillars to Take From Netflix’s UX Design
The user experience (UX) should always be at the forefront of your website’s design as it ensures your customers can develop a meaningful connection with your brand through a relevant and responsive website.
Streaming platforms like Netflix aces in delivering some of the best UX in the world with their user-centered design and their unprecedented ability to provide fresh content that is unique to every watcher. As a business taking tips from Netflix, the lesson all boils down to the importance of shaping your market’s experience in an evolving and customizable way.
Are You Looking for the Best UX Design Companies in the USA?
Businesses today need to fast-track their digital shift, so if you’re on a mission to maximize your online presence, Seisan Consulting can help boost your digital efforts in more ways than one. We’re a tech consulting firm that offers extensive services from UX design, IT consulting, mobile app development, and more.
Work with us today and see how we can help give your business the competitive edge it needs to stand out from the saturated, internet-driven landscape with our tailored, state-of-the-art digital solutions. We treat your business as though we are part of it, so we’re fully committed to helping you realize your goals.