Artificial intelligence (AI) shows great potential in helping marketers create high-quality, engaging content. Creating blog posts and articles can involve a lot of creativity, particularly during the brainstorming and writing phases. Although AI isn’t necessarily associated with creativity, it can make informed decisions according to existing data. Essentially, AI can help humans by generating fresh ideas for content creation.
AI is a great tool that can be used in the marketing industry. Some of the ways you can utilize it include:
1. Neural Machine Translation Helps With Content Generation
The latest advancement in deep learning and translation technology comes in Neural Machine Translation (NMT). It predicts sentences based on the context of the paragraphs it analyzes. As a result, they help significantly reduce translation errors.
2. Natural Language Generation Helps With Content Generation
Natural Language Generation (NLG) is an innovative computerized method that generates text from organized data. The NLG software obtains insights from structured information found in a database and reformulates it for a new purpose. This could include answering customer queries, explaining medical findings in simpler terms, and more.
3. Automated Insights Help With Content Curation
Automated insights can be seen as a pioneer in content creation based on data analytics. This form of AI is widely used by various media companies for article generation. For example, Automated insights has collaborated with Adidas to produce the world’s first automated article, focusing on breaking soccer news.
4. Real-Time Personalization Helps With Content Distribution
Marketers benefit from real-time personalization since automation technology allows them to deliver content in real-time. The dissemination of content is primarily based on the recent search history and actions of a user. It also allows marketers to personalize content for every individual.
How Can AI Assist Creators With Blog Writing?
1. AI Can Generate Content for You
Marketers benefit from various aspects of AI, including the creation of blog posts and articles. AI programs are designed to help businesses produce better content with just a couple of clicks.
2. AI Can Speed Up Your Research
Research can take up a lot of time, so marketers can benefit from using AI-driven research tools. As the AI programs find all of the information you need, you can focus on other aspects of your content creation.
3. AI Helps You Plan the Schedule of Your Posts
AI can also help you plan out the time for your new blog articles to be posted. Their insights are derived from data they have gathered about your target audience, and with their help, you’ll always publish posts at the best time.
4. AI Can Help Personalize Your Content
When you create blog posts and articles, you want to make them personalized for your readers. With the help of AI, you can track your target audience’s behavior on various platforms. The gathered data will then be used to decide which topics to post on certain platforms.
Artificial intelligence can be beneficial for marketers who need to produce quality content constantly. Currently, AI-based bots can create and publish articles without the help of humans. Marketers still have control over which topics to focus on based on the data gathered by the AI tools. At the end of the day, AI is a valuable tool that allows businesses to create content more quickly and efficiently.
If you want to know more about how AI can be advantageous to you, you should consult app development companies well-acquainted with these tools. Seisan Consulting, LLC. is a mobile app development company that also offers comprehensive digital consulting services. We help businesses realize their full potential, maximize investments, and let their vision materialize through our personalized, state-of-the-art digital solutions. For inquiries, contact us today.